FortyTwo: The New

FortyTwoSingapore, 13th December 2012 – is currently going through a major phase of change. By the first quarter of 2013, BEDS will rebrand themselves to be officially known as “FortyTwo”. is an online retailing company often misunderstood as a company that only sells beds and mattresses.’s products range from dining sets to coffee tables, personal care products, and outdoor equipment. is still expanding its catalogue at a very fast rate.

According to the CEO of, Mr. Naveed Lee, “We started the company 6 years ago, selling beds and mattresses. Clearly this is not currently true.  As part of our expansion aspirations, we have decided that the name does not correctly represent us anymore.”

“We are moving towards being a mass merchant. We hope that FortyTwo will be the name that pops up immediately in the heads of all shoppers whenever it comes to thoughts about getting anything conveniently. ”

When asked how the new brand name came about, Mr. Lee firmly replied, “We have gone through expert opinions to arrive at this name. It is easy to pronounce and it also flows smoothly from the tip of one’s tongue.”

Mr. Lee then ended his sentence teasingly, “Forty-Two may or may not be inspired by a certain novel; it’s for you to find out.”

FortyTwo will be working with thousands of vendors and suppliers and expects to grow its market share by 300% over the next physical year.